TAU prides itself on being a leader in harnessing emerging educational technologies, among them Massive Open Online Courses (MOOC) – the latest development in the field of online learning. MOOC has the potential to transform higher education, making elite university instruction available to anyone with an internet connection. We believe it presents a win-win situation: Participating universities stand to gain in prestige, in their ability to refine their pedagogy and a unique opportunity to create new business models. At the same time, hundreds of thousands of people from diverse nationalities and backgrounds will have the chance to gain a high-quality education from some of the world’s leading universities. TAU is already involved in several international online learning initiatives. That includes a signed cooperative agreement with Coursera, a major player in the MOOC world. The first course on plant sciences went live in October 2013 with some 48,000 registrants.